03 / IN THE LAB
Inside the lab.
Formulation, tasting, development, packaging. The craft happens in the detail.
A single, integrated beverage development journey. Concept, formulation, branding, production, market launch — orchestrated end-to-end inside the lab.
Each stage is a checkpoint. Nothing moves forward until the previous stage is locked — formulation validated, packaging approved, production scheduled.
Brand positioning, category choice, target audience, price architecture. We pressure-test the concept against the market before a single drop is formulated. Output: a concept brief that drives every downstream decision.
Lab work. Ingredient sourcing, flavor profiling, sensory panels, stability testing, shelf-life validation. Multiple iterations until the sample matches the concept — not just "close enough."
Visual identity, bottle design, label artwork, typography system, packaging architecture. The story on the shelf has to match the liquid inside. We design both in lockstep.
Manufacturing partners selected for category, volume, geography. Quality control at batch level. Regulatory compliance — excise, labeling, organic and fair-trade certifications where relevant.
Channel strategy, distribution, launch assets. We set the brand up for its first 12 months on the market — and hand over a playbook that scales beyond that.
Drunk Labs is a creative experimentation space for new beverage ideas. The lab doesn't just manufacture — it invents.
Low-and-no spirits. Functional wines. Adaptogenic RTDs. Botanical sodas. Many of the categories that define beverage today didn't exist a decade ago — and the next ones are being prototyped in labs right now.
We run experimental development tracks in parallel to brand work: testing formulations, flavors and formats that clients can adopt when the science is ready. The lab is always a year ahead of the shelf.
Formulation, tasting, development, packaging. The craft happens in the detail.
We'll tell you which stage you're actually at, and what it takes to reach the shelf.
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